This poster released by New Balance comes with the tagline 'Classic Then. Classic Now.' This reflects the brand's heritage, retro identity as well as simplicity. New Balance prides itself on being understated, and these shoes and print adverts are definitely that.
Looking at New Balance print adverts, they are all very simple and very understated, so it is important that the campaign we design is simple and understated as these are key qualities that the brand possesses.
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