This New Balance look book carried a very strong brand identity. The mock leather, branded front cover made my team collect this book- it immediately felt special and we wanted to look inside, a feeling that, if I am honest we have not yet experienced when looking at any New Balance promo.
The inside was also interesting, it included brand quotes such as 'Our aim is not to be the biggest but to be the best' and again clearly portrayed the brand's heritage, domestic manufacture, personalised, innovative features. The layout itself was very understated too, with one image, one quote on every double page, but here the simplicity worked.
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