New Balance: We Don't Live by Fashion

These 2 post cards promote the New Balance suspension system, and the simplicity in design. However, yet again this is not 'cool' enough to appeal to a Tier 2 or 1 lifestyle consumer. The adverts are too uncoloured, contain too many words, and are too simple. 
I do understand the messages New Balance want to portray, but a Tier 2, 20 year old male, the target my group will be aiming our campaign towards, simply will not stop to pay attention to this. New Balance needs to look at cool ways of marketing these ideas by looking at what current competitors are doing right.