Now this is what I am talking about. This projection mapping viral is a much more effective way of communicating the ''classic then classic now' campaign as well as the 'grey is beautiful' campaign. Our opinion former even said that to target boys video is the way forward as they 'get bored easily'. This creative little video shows all the trainer colourways in a different and eye catching way. I think that this is far more memorable than any of the print campaigns previously looked at!
Other brands have also jumped on the projection mapping bandwagon:
Nike
Toyota
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