Puma Love Kimberly Walsh

Puma have recently adopted ex Girls Aloud star Kimberly Walsh as 'the face' of the brand. I think that this has been done in order to make their lifestyle ranges more appealing to the female market along with the launch of the 'after hours athlete' campaign. As Cheryl Cole's supposed best friend from the brand, and a fun, girly, healthy woman, many a teenage girl also admires her, making this collaboration seem like a very positive idea for Puma.


New Balance however prides itself on 'endorsing no one' as you never know what could go wrong when working with a celebrity, and with the media being so fickle, Kimberly could well be out of favour with the masses in a few months time anyway...

Converse Loves Marimekko

Converse have collaborated with Marimekko, who are celebrating their 60th birthday this year. Marimekko is a textile design company renowned for its original prints and colours. This collaboration has turned all american converse sneakers into super cute, feminine pumps.

Facebook and Twitter Shoes

Gerry Mckay, a Glasgow based designer has mocked up these amazing concept trainers, collaborating Adidas with the social networking sites Facebook and Twitter. "Facebook as a brand is increasingly on the rise and I thought it would be interesting to see what it would look like if Adidas also released a limited edition Facebook Superstar, so I worked on my own design of the shoe and this is what I came up with", said Mckay. Facebook and Twitter as a fashion brand is just waiting to happen, and this collaboration would be perfect.

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Nike and Robert Rodriguez begin Kobe's Marketing Push Towards 2011 All-Star Game in L.A.

This advert strongly portrays the brands ethos of being the best, winning and "just doing it".

The campaign involves American University football team the Oregon Ducks, who have been built on marketing themselves and making itself appeal to the new generation of athletics. Athletes want exposure, flash gear and the best, which Oregon can offer with the help of Phil Knight, Nike's Chairman. Nike designs and sponsors all of the University's athletics team gear.

This is a great opportunity for Nike because it gets people talking about the brand along with the school. Nike is a brand that has built itself up as a symbol of success, with University recruits comes wins, with wins comes championshops. Nike donates a lot of money to the school for new facilities, stadiums and school buildings, and students feel like they are part of the Nike family.

. With recruits come wins. With wins come championships. This is no secret to Nike and I am surprised other sporting goods companies have not done the same. Nike donates a lot of money to the school for new facilities, stadiums, and school buildings. Students feel like they are part of the Nike family as well. 

This gives Nike the opportunity to test new materials as well as generate an estimated 24,000 students into fans of the brand for life.

Diesel x Adidas 2011

"The heritage of the two brands will come together, applying our spirit on Adidas classic kicks"

 Renzo Rosso (Founder)

After their successful denim collaboration in 2008 Diesel and Adidas Originals thought it was time to put their thinking caps on and create a limited capsule trainers collection. The limited edition collaboration is enough to make any sneaker freak rush down to Diesel with these new understated designs. Although subtle, there are srtill undertones of Diesel's cheeky nature with streaks of bright colour present. In the Nottingham store, these take over the window display, with collaboration information, which I have seen stop many consumer in their tracks over this last week alone.