I love this video from Adidas! The stop motion is really effective, the jumpyness of the pictures makes it seem young, light hearted and fun. I think that it is really clever how they have created shapes such as the clouds and the rain using the trainers. It includes activites such as surfing that the consumer will be interested in, and the whole video is very cheery, upbeat and definitely aimed at the Tier 2 fashion conscious consumer.
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