Thursday 10 March 2011

Focus Group SCRIPT


Below are some key quotes that I have picked out from this focus group that I think are important to consider when planning the marketing strategy and campaign, as they reveal what the consumer wants and how they behave.


1 comment:

  1. Hi friends,

    A focus group can be an effective way for small businesses to conduct market research. For example, a focus group can involve having a set of potential clients walk through one of your email marketing campaigns, and then answer questions about their experience in order to help you learn about the effectiveness and potential problems with the campaign before you implement it. Thanks...

    Qualitative Market Research

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