Wednesday 2 March 2011

Diesel x Adidas 2011






"The heritage of the two brands will come together, applying our spirit on Adidas classic kicks"
 Renzo Rosso (Founder)

After their successful denim collaboration in 2008 Diesel and Adidas Originals thought it was time to put their thinking caps on and create a limited capsule trainers collection. The limited edition collaboration is enough to make any sneaker freak rush down to Diesel with these new understated designs. Although subtle, there are srtill undertones of Diesel's cheeky nature with streaks of bright colour present. In the Nottingham store, these take over the window display, with collaboration information, which I have seen stop many consumer in their tracks over this last week alone.

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