The Firm: Film

When talking to Si's flat mates about what makes them make purchasing decisions, 19 year old Tobi came up with a very interesting answer. Tobias is our BIG Adidas fan. He said that he did not read magazines and did not feel that TV adverts made him go and buy something, although he would remember a cool advert for years.


Tobias said that for trend information, he gets his inspiration from films. He has recently seen Warner Brother's "The Firm" set in the 1980's. He said that from this, he has noticed that Adidas has started to focus more on their Trimm Trab style, and he currently loves the 80's chunky, colourful trainer vibe. Below are images of Adidas' Trimm Trabs, the soles are thicker, the colours more old school than fluroescent and have a definite nostalgia of when we were young.

"I love them because they are retro without being predictably retro.  They are old but not old enough that everyone is wearing them as 'retro' is in. I don't like to be the same as everyone else with my shoes, I like to stand out. I get bored of things when everyone starts to get them, and I think that 80's retro is something that could really hit off."