thecoolhunter.net has launched a guerilla marketing campaign which will be used to create a buzz. The campaign involves slapping these stickers on cars, magazines and people. The stickers say things like "You've been Cool Huntered" and "The contents of this magazine have already been blogged about 3 months ago, save your money and read thecoolhunter.net".
At a time when magazines are seen to be struggling to win against digital media, magazine publishers are now joining together for a comeback campaign stating that "people aren't giving up swimming just because they also enjoy surfing". Even though I love blogs, magazines are in my mind, irreplaceable.
What I like about this sticker campaign however is how intrusive the labels are: anything can literally be branded with the cool hunter as little or as much as possible, and the public are likely to notice these sticker high jacks, and even take part if provided with the stickers.
I love how the campaign has also translated into clothes- the label can be printed on tops to make a fashion statement, spreading the cool hunter awareness even further. I think that branding every day objects, and claiming them as your own is an interesting way to communicate brand identity, especially if great thought is to put into the exact locations so that these branded objects are part of the brand itself.
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