"us guys waste a lot of time watching anything on TV really, so this is where we are most likely to see things".
Si said that he liked this advert because:
Si even commented on the appropriateness of this adverts timing in relation to the World Cup:
"watching the World Cup just makes you want to go play football with the guys on a sunny afternoon. This advert is timed so perfectly that it convinced me to go and buy some of the shoes while I was in the football mood."
... After this short and sweet analysis it would seem that the Tier 2 male consumer is quite simply pleased!! However, as New Balance do not endorse anyone, and do not want TV adverts, a campaign on this level would not be appropriate. However, this has definitely helped us to analyse how the consumer thinks and responds to a direct sports advert, from a top competitor.
Caroline
"it combines fast cars, fame, footballers (all boys are interested in footballers and once aspired to be one as their dream job). This is enough to get any guys attention!"
Si even commented on the appropriateness of this adverts timing in relation to the World Cup:
"watching the World Cup just makes you want to go play football with the guys on a sunny afternoon. This advert is timed so perfectly that it convinced me to go and buy some of the shoes while I was in the football mood."
... After this short and sweet analysis it would seem that the Tier 2 male consumer is quite simply pleased!! However, as New Balance do not endorse anyone, and do not want TV adverts, a campaign on this level would not be appropriate. However, this has definitely helped us to analyse how the consumer thinks and responds to a direct sports advert, from a top competitor.
Caroline
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