Nike and Robert Rodriguez begin Kobe's Marketing Push Towards 2011 All-Star Game in L.A.

This advert strongly portrays the brands ethos of being the best, winning and "just doing it".

The campaign involves American University football team the Oregon Ducks, who have been built on marketing themselves and making itself appeal to the new generation of athletics. Athletes want exposure, flash gear and the best, which Oregon can offer with the help of Phil Knight, Nike's Chairman. Nike designs and sponsors all of the University's athletics team gear.

This is a great opportunity for Nike because it gets people talking about the brand along with the school. Nike is a brand that has built itself up as a symbol of success, with University recruits comes wins, with wins comes championshops. Nike donates a lot of money to the school for new facilities, stadiums and school buildings, and students feel like they are part of the Nike family.

. With recruits come wins. With wins come championships. This is no secret to Nike and I am surprised other sporting goods companies have not done the same. Nike donates a lot of money to the school for new facilities, stadiums, and school buildings. Students feel like they are part of the Nike family as well. 

This gives Nike the opportunity to test new materials as well as generate an estimated 24,000 students into fans of the brand for life.