New Balance: Grey Is Beautiful

This print advert promotes New Balance as innovators, craftsmen, creatives, respectful of heritage and tradition. By looking at all the existing print campaigns I am posting on this blog, it is clear that these are re-accuring themes, so these should be adopted into our marketing strategy too. The line 'grey is beautiful' refers to the heritage and retro designs, why mend something that isn't broken?

I do not think that this particular advert would appeal to the Tier 1 Sneaker Freak or the Tier 2 early adopter. I think that it is a bit too dull, and the messages could be brought about in a more interesting and eye catching manner. Although I understand the use of grey in this campaign, I do believe that this also makes it easily missable. Although New Balance want to be understated, being too understated and merging into the background is not where they want to be either. To appeal to the Tier 1 and 2 consumer, New Balance need to create something more inspiring than this.